About Prabhat Khabar

Prabhat Khabar is a Hindi language newspaper published daily in Jharkhand, Bihar and West Bengal. The newspaper is circulated in several states in India, including Bihar, Jharkhand, West Bengal and some parts of Orissa. It was founded in August 1984 in Ranchi, the capital of Jharkhand. The newspaper is notable for reporting social issues and revealing scams, such as the Fodder Scam. The newspaper began reporting the Fodder Scam in 1992. Despite receiving threats, the newspaper wrote 70 reports on the scam and had four or five reporters reporting the story.

Book Classified and Display Ads in Newspapers in Prabhat Khabar

Why Advertise in the Prabhat Khabar

Placing an ad in Prabhat Khabar reaches 874670 people. With a presence in Patna, Ranchi, Muzaffarpur, Jamshedpur, Bhagalpur, Kolkata, Dhanbad, Gaya, Deoghar, the Prabhat Khabar is a great option for your to place an ad. Classified text ads in Prabhat Khabar start at Rs. 557, while display ads in Prabhat Khabar start at Rs. 0. Bulk/package options are available to give you a higher ROI. Prabhat Khabar is published in Hindi, allowing you to target newspaper readers fluent in Hindi. You can place an ad in Prabhat Khabar for the following categories Matrimonial, Recruitments, Property, Change of Name, Lost and Found, Vehicle, Astrology, Business, Computers, Remembrance, Education, Obituary, Personal , Retail, Services, Travel, Announcement, Public Notice, Court or Marriage Notice, Marriage Bureau, Situation Vacant.

Book Classified and Display Ads in Newspapers in Prabhat Khabar

What type of ads are published in The Prabhat Khabar ?

Classified Text Ad

Classified Text Ad

Classified text ads in Prabhat Khabar start from Rs. 557. Prabhat Khabar classified text ad prices are calculated per word and can be placed in the following categories Matrimonial, Recruitments, Property, Change of Name, Lost and Found.

Classified Display Ad

Classified Display Ad

Classified display ads in Prabhat Khabar start from Rs. 0. Prabhat Khabar and are calculated per sq. cm and can be placed in the following categories Matrimonial, Recruitments, Property, Change of Name, Lost and Found.

Display Ad

Display Ad

Display ads in Prabhat Khabar start from Rs. 4000. Prabhat Khabar and are calculated per sq. cm and can be placed in the following categories E-Commerce, Corporate, Public, Notice, Education, Real Estate and many more.

Classified Text Ad

Classified Text Ad

Classified Text ads are the most popular and least expensive type of newspaper ads. The pricing is calculated per line or per word based on the newspaper. To increase the visibility some newspapers allow options for add-ons (bold, tick mark and background colour). These types of ads are typically used for change of name, lost & found, announcements, and personal ads. Classified Text ads are published either in the daily newspapers or in special classified sections on certain days of the week.

Classified Display Ad

Classified Display Ad

Classified Display (CD) advertisements are more expensive than Classified Text ads, as they allow for utilization of logos, visuals and shading that makes the ad more attractive. The ad rates are calculated based on the size (per sq.cm) of the space covered. These ads are limited to certain sections of each newspaper and as a result get increased visibility and responses. These types of ads are typically used for obituaries, remembrance, business, notice and announcement ads.

Display Ad

Display Ad

Display ads are generally published by larger businesses and corporations to promote their products or services. There are no restrictions to the colour, size, page or position in the newspapers. They commonly contain text, photos, logos, pricing and contact information. Display ads cost significantly more and therefore are used by those businesses with larger marketing budgets.

Popular newspapers

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Lokmat
Amar-Ujala
Deccan-Chronicle

Benefits of Advertising in newspapers

1 Target Audience

Newspaper classified ads can target carefully chosen demographical sections that are otherwise difficult to target via other media. This option allows advertisers to effectively reach out to a specific audience with a greater possibility of turning them from potential clients to real clients. This is easily achieved through regular weekly classified ads and ads in other special publications.

2 Flexible options

Advertisers can choose the size of the ad, the content of it, placement (section and page) and the design as well. Choose the date and demographical location as per your requirement and convenience. Customize the frequency of the newspaper classified ad appearance (weekly, bi-weekly, daily, etc.) as per your marketing strategy. This ensures that the readers see the information in the same format and in the same location, thus improving their chances of remembering it. Ads in newspapers can also include scannable QR codes codes to avail special discounts and offers.

3 Low cost

Newspaper classified ads cost less per thousand readers compared to radio, television, pitching and direct mail advertising. Additionally, newspaper classified ads fit your budget criteria. This is especially an advantage for startups and bootstrapped brands which prefer low cost but greater reach to transcend their business. Besides, for increased ad coverage and higher frequency, newspaper classified ads can be availed at a discount.

4 Engagement

Unlike social media platforms, on which a lot of content is lost in a bigger sea of content, newspaper classified ads catch the reader's eye. These days, most newspapers are available online and digitally. Almost all adults tend to spend at least a few minutes each day to scroll through the newspaper. This is a great option for advertising offline and digitally too.

5 Trusted source

A newspaper is a more trusted source of information than other media and sources. In this era of technology where everyone has unleashed access to social media platforms, there are a lot of false information, scams and spams floating around, making it difficult to understand the authenticity of the source of the information. It is safe to say that newspaper classified ads are far more trustworthy by its readers. The call-to-action sees a better response when the source of information is a newspaper.